New Reports Highlight Best Practices for Framing Affordable Housing

In partnership with the FrameWorks Institute, Enterprise has released a pair of reports that outline a framing strategy to build public support for affordable housing. Together, these reports offer insights for talking about affordable housing as a community issue that demands attention without alienating potential allies. “Finding a Frame for Affordable Housing" is an evidence-based approach to countering NIMBYism and public misperception in debates about affordable housing. The companion paper, “Piecing it Together,” takes these findings and translates them into a playbook for advocates that provides specific recommendations about the “do’s and don’ts” of campaigning for affordable housing. These resources are designed to help advocates communicate how affordable housing is an issue of fairness and regional interdependence, showing how investments in affordable housing have positive impacts and long-term benefits for all community members.